A modern vision of residential property involves working with marketing and sales plans in the development of a real estate business adapted to new times, new consumers and new acquisition channels. When we work in such a versatile and flexible sector, continually exposed to changes, modifications and trends, it is essential to have an innovative vision that transcends the traditional management of property development to lead, for example, the digital transformation of the sector.It does not matter the phase of the process or the area of action in which we find ourselves. Whether in the field of tourist real estate property management, in the luxury residential development sector or the commercial real estate sector, it is necessary to have a 360º view capable of integrating everything from real estate sales to operations through B2B and B2C activities from a perspective that integrates offline and online channels and knows how to get the best of both. The Blended Marketing perspective provides data on both approaches, allowing us to make intelligent use of the media and be prepared to work with clients with very diverse needs and strategies.